When CDK Global announced their plan to spin off (sell) their automotive digital marketing and website business, CDK customers were taken by surprise. I was surprised as well! So, I sat down with Jen Cole, Sr Vice President at CDK Global, who heads up this Division to get some answers for dealers. This candid interview was granted without any restrictions, so take a few minutes to listen to my questions and please share this podcast with your peers. Dealers can also get some face-to-face time with Jen at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November. https://automotiveattributionsummit.com/
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
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