DEP built and manages an industry-leading digital marketing platform. This extremely robust, data driven marketing platform is designed with the most advanced ad targeting capabilities, dynamic ad creation technology, AI optimization tools, and the industry’s most transparent reporting.
DEP’s digital ad platform uses data from industry partners to identify in-market auto buyers in a dealer’s marketplace with pinpoint accuracy and uses that information to weed out bad prospects so a dealer’s ad dollars can be allocated for the most “ready to buy” shoppers at any given moment. When a shopper is identified, we’re able to use shopper propensity and vehicle of interest data to hit them with the most relevant ad for them, regardless of what network they’re on.
