Brian Pasch
November 1, 2024
What If Cox Automotive Surprises Everyone in Automotive Retail?
QUICK SUMMARY
Dealers who have committed to the Cox Automotive ecosystem are finally seeing the promised efficiencies from product integrations, data sharing, and insights powered by the Cox Automotive auto shopper data cloud.
As I prepare for the Automotive CXO Summit and Automotive Analytics & Attribution Summit (AAAS) which will be held this month in Palm Beach, my “spidey senses” are tingling. Why? Over the past 60 days I have been speaking with dealers about the challenges they are facing in automotive retailing to refine the conference panel discussions, workshops, and keynotes topics that will be part of the educational content of these two events.
It's what has been shared, hinted at, and what has
While Tekion has been gaining attention from the investment community, I found it odd that I couldn’t get a single dealer group executive to share their experience with Tekion publicly at either conference. It seems that the early implementations of Tekion are too young to produce any real “WOW” data that might put fear in Reynolds & Reynolds, CDK Global, or Cox Automotive.
It will be interesting to see how Tekion evolves, especially with OEM investments in the company that have already influence OEM platform choices.
“If visits to your physical locations—like hotels, auto dealerships, restaurants, and retail stores—are important to your business, you can use store visits conversion tracking to help you see how your ads influence store visits.
Many consumers conduct research online before purchasing in store, and Google Ads can impact those online research decisions that lead to store visits. Store visits help measure the full value of your online ads by accounting for the additional conversions that happen offline. Using store visits, you can optimize your campaigns for omnichannel performance and maximize total return on ad spend across online and offline channels.”
Cox Automotive Is Working On Something BIG
What did I hear? Dealers who have committed to the Cox Automotive ecosystem are finally seeing the promised efficiencies from product integrations, data sharing, and insights powered by the Cox Automotive auto shopper data cloud. It’s been a while since VinSolutions and Dealer.com have been in the Cox Automotive portfolio. Maybe you can identify with my impatience with the past integration promises that have taken too long to come to fruition.
Forgetting the past for a minute, what is emerging is an entirely new retail operating platform that is more than just the “digital retailing” buzzword that has been, in the most part, another over-hyped promise to dealers. I would be keeping an eye out for what Cox Automotive is piloting with their most trusted dealers now.
HAVE YOU GOTTEN YOUR TICKETS TO AAAS YET?
Held in beautiful Palm Beach, Florida, the Automotive Attributions & Analytics Summit is the marketing event of the year. Enjoy networking, keynotes, panel discussions and more while relaxing in sunny Florida. You can get your tickets here.
Conference hints at breakthrough innovations
In our past two conferences, Cox Automotive product leaders have hinted at breakthroughs that would be coming, but it seems that there is something bigger, better, faster, and more efficient on the horizon that will give the “new money” in automotive retail software a real challenge.
Check out the three upcoming podcasts (My Channel) that will be released this week and next, prior to the AAAS Conference. I would also recommend dealers who are looking to stay ahead of the curve in automotive retail strategy to register for the conference.
When you consider the changes that are coming to the automotive industry, it’s more than just EV sales. The future of automotive retail will require new hiring frameworks, new skills based training, advanced communication technology, intentional vehicle acquisition playbooks, first-party data-driven marketing, and modern customer retention strategies.
WHAT IF...
Cox Automotive has been intentionally laying low while they put all their intellectual capital and products together to give dealers something significantly better now instead of wishing on vaporware?
LIVE and VIRTUAL tickets on sale now
Dealers who will be attending AAAS live or virtually will surely give a chance to hear about the future before their competition.
Are you registered? Virtual and live tickets can be purchased here for dealers and OEMs: https://automotiveattributionsummit.com/
THANKS FOR READING!
I will be teaching a workshop at the Automotive Analytics & Attribution Summit (AAAS) on how to properly set up conversion goals for Google Ads. Remember, these goals can also be weighted to develop even more sophisticated bidding signals for Google Ads. I will cover how to set up these goals with different website platforms and digital retailing tools in the workshop.
If you would like to register for this workshop and my new marketing courses, get your ticket for AAAS purchased today. We have special bundle packages for dealers who want to send 3 or more people to the conference. Just reach out to me for details: brian@brianpasch.com.
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Brian Pasch
Founder of Brian Pasch Enterprises and Automotive Guru, Brian constantly looks to improve the functionality and consistency of auto strategies for dealers & OEM’s.
BPE | EDUCATION
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Between now and the end of the year, we will be giving out grants varying from $2,000, $1,500, and $1,000 to applicants in automotive marketing and sales careers!
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