THE RISE OF CDPs IN AUTOMOTIVE RETAIL
Securing, Managing, and Activating First-Party Data
Securing, Managing, and Activating First-Party Data
Brian Pasch’s comprehensive research project uncovers what dealers truly need to develop an omni-channel customer database that acts as a single source of truth for each consumer in their portfolio. This database will have the ability to feed audiences into Marketing Automation Platforms to deliver more effective and efficient outcomes for the dealership’s bottom line.
Sign up to receive the report that will contain:Â
• 30+ interviews with companies that offer CDPs, MAPs or related support services
• CDP vendor questionnaire
• Data lake organizational chart
• Product comparison chart
• Real-world dealership use cases for a CDP to help evaluate the upside of making an investment
Sign up to get:Â
• 40+ interviews with companies that offer data lakes, CDPs, MAPs or related support services
• CDP vendor questionnaire
• Data lake organizational chart
• Product comparison chart: essential for dealers who are actively shopping
Today, average franchise dealers have their customer journey touchpoints spread across a dozen different companies which do not communicate with each other. Dealers have no practical way to control the messaging and cadence of marketing and customer service outreach.
The perfect automotive-specific CDP platform, one which addresses all the pain points of dealers, does not exist. However, there are many companies who are working to provide measurable lift in customer loyalty, marketing ROI, and LTV by offering exciting new products which protect the dealer’s first-party data.
Looking to learn more on CDP’s? Check out some of Brian’s recent Linkedin articles on the subject:Â
Dealership executives should also register to attend the 2023 Digital Marketing Strategies Conference (DMSC) in May where Brian will be hosting the automotive industry’s first CDP vendor showcase and a series of workshops on CDP development and data activation.
BONUS:
Register for the 2023 Digital Marketing Strategies Conference (DMSC) and get free access to the CDP Vendor Showcase and Workshop Sessions
Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!
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