PRIZM™ is Dealer Inspire’s proprietary reporting platform, providing dealers with significant insight into the performance of their digital marketing, solutions, and support. Synced with the dealer’s DI products and Google Analytics accounts via API, PRIZM aggregates a complete performance summary from one dashboard and has the ability to dive deep into each data source from an auto group or individual rooftop perspective.
PRIZM also instantly sends proactive alerts when key metrics are under or over performing as expected, empowering dealers to adapt and maximize their ROI strategies in the moment instead of after the month has ended.