by Brian Pasch | Mar 31, 2020 | Uncategorized
Motivational speeches presented to dealers regarding their need to embrace a modern retail strategy are not new. However, the COVID-19 crisis has accelerated these discussions with OEMs and dealers. Now were are at the TIPPING POINT for modern retail to really become...by Brian Pasch | Mar 14, 2020 | Uncategorized
Brian Pasch conducted an industry webinar on March 13, 2020 to discuss marketing and sales strategies that would be appropriate during the coronavirus pandemic. Dealers, dealer groups, vendors, and automotive manufacturers will benefit from the ideas and strategies...by Brian Pasch | Feb 20, 2020 | Uncategorized
I was hoping to announce the name of the buyer for CDK Global’s Digital Marketing Business before NADA but the announcement was held off until today. Initial speculation on who would be the buyer was the topic of conversation among industry peers after the...Customer Data Platforms (CDP) will take on more significance in 2023 as dealers seek to optimize their customer portfolio to increase retention and lifetime value (LTV)
The newest disruptor in the automotive industry, Brooke.ai, delivers a Win – Win for dealers and consumers. Download the research report today!
Help direct & collaborate on data needed to create true standards for the new generation of Google Analytics. Choose your role from our three options.Â